In Depth cover image

How to lower barriers to change when building and selling products — Jonah Berger’s advice for founders

In Depth

00:00

What Are the Pillars of the Reducing Framework?

The framework again is reduce and that's an acronym. The R is for reactants, giving people back a sense of freedom and control. Endowment is all about the fact that it's hard to let go of the past. To ease endowment, we have to highlight the cost of an action. Sometimes particularly for big changes, people need multiple sources of proof.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app