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How to lower barriers to change when building and selling products — Jonah Berger’s advice for founders

In Depth

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Are You Building a 10x Better Product?

If we can make a much better product, that's certainly a start. But the problem is I work with a lot of early stage firms and larger multinationals. It's not enough to be better because in some sense, our competition isn't an established player. And so we really have to get people to let go of the past and help them understand why changing is a good idea.

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