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How to lower barriers to change when building and selling products — Jonah Berger’s advice for founders

In Depth

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Introduction

Brett Burson: Too often, leaders think they have a solution regardless of what the problem is. Jonah Berger says catalysts don't just create change by pushing harder or exerting more energy. He explains why the freemium approach isn't just about lowering monetary costs and how it can apply in other contexts like physical products.

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