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How to lower barriers to change when building and selling products — Jonah Berger’s advice for founders

In Depth

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Product Design: Stepping Stones From a Product Design Perspective

CNN's John Sutter spoke with product designer and entrepreneur Andrew Keen. Keen: "I think it's always harder if you're building a category" He says the key is to convince someone that doing this new thing is reasonable. And so he creates what are called stepping stones, or versions of existing products.

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