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How to lower barriers to change when building and selling products — Jonah Berger’s advice for founders

In Depth

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The Role of Identity in Enterprise Software

When you zoom out, how does somebody want to shape their identity or what future version of themselves can your product help them be? Is there an example of a company that's done that very well? Even something like political choices is a lot about identity. And so I think the same thing is true more generally in the consumer space.

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