On Strategy Showcase Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field
5 snips
Dec 13, 2022 Chapters
Transcript
Episode notes
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Introduction
00:00 • 3min
Is Your Ads Reaching People?
03:05 • 3min
COMMS Special Series 6 - Karen Nelson Field
05:55 • 3min
What Are the Assumptions for Media Planners?
08:34 • 2min
Is There a Single Independent Variable That Really FAILS?
10:58 • 3min
Media Planning
13:35 • 2min
Is There a More Appropriate Creative?
15:51 • 2min
Creating Unique Content for Unique Platforms
18:13 • 2min
What Causes Distraction?
19:56 • 2min
The Attention Memory Threshold
21:37 • 2min
The Fit for Purpose
23:21 • 2min
Is There a Solution to This?
25:13 • 4min
What's Your Branding Strategy?
28:44 • 3min
Attention CPM
31:34 • 2min
CPM
33:42 • 2min
Are There Any Media Agencies That Are Embracing This?
35:14 • 2min
Are the Platforms Responding?
36:46 • 2min
Share a Voice, Share of Market
38:59 • 2min
Reach Based Planning
41:26 • 2min
Pay More for Less - Is That Still the Case?
43:13 • 2min
Predict Attention Prediction
45:32 • 3min