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Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field
On Strategy Showcase
The Attention Memory Threshold
In Cannes speech, you said that 70% of the ads we buy get zero attention. How is that measured? And why is that happening? Is it because of what we're trying to do or just a lack of attention? It's actually worse. The attention memory threshold is sits at around two and a half seconds. But 85% of them don't hit that.
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