AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field
On Strategy Showcase
Is There a Single Independent Variable That Really FAILS?
Time and view was brought in at a time when we started to scale digitally. Viewers actually switch frequently between attention and inattention across the time the ad is on screen. The volume that sits behind your reach-based planning across different formats changes quite drastically.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode