What's Your Branding Strategy?

It doesn't feel like an ad, but you're also particularly in gaming. So for the rest of us that have hygiene ads, not superhero ones, it's pretty hard. You need to understand what these ranges are, and you need to work within them. A classic example is we talked before about this distribution piece: 90% of people watching by second two,. It might be 30% by second three, it might be 5%.