Pay More for Less - Is That Still the Case?

We've got to associate what we're spending with performance. And I don't mean performance and marketing, I mean with results that are effective. So yeah, he's got his wires crossed. Look, what I say in every speech that I do or every keynote I talk about bring procurement along for the journey,. Because their remit to your point is cost reduction, not not paying more for less. Yeah, I wanted to touch on finally the you did touch on a little bit earlier, but I'd love to get a little bit more about it. What what's next? What do you feel you understand now?"