4min chapter

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Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field

On Strategy Showcase

CHAPTER

Is There a Solution to This?

The best way to manage this problem we're solving for is just to use buying tools that essentially allows people to overlay attention to K-coves with their or using parallel, I guess, to traditional reach curves. And also, you know, for buying and verification using impression level meta tags, but trained on real human continuous attention because that then allows for triggers at the point of point of transaction or in flight. But there are some simple tools that are emerging that can fix this problem without it being too complicated. Is there a sense of a kind of a prescriptive set of behaviors that you suggest to solve it? Or is that not your world? It is my world.

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