Media Planning

I think where the industry gets confused is that it's called attention. But at the same time, I think advertisers struggle with that and think it's about an engagement to the ad or it's about interest in something someone's selling. It goes beyond that so deeply. Think of it like signals in commodities trading. Like it gives you a recommendation around, this doesn't have a high attention volume. So you should add this plus that and then this is your best optimization. That all reaches equal or no? That not all reaches equal. No, yes.