Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field
On Strategy Showcase
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COMMS Special Series 6 - Karen Nelson Field
Karen Nelson Field: Attention as a metric, in my personal opinion, that's the core of it. It is literally getting to the core of true effectiveness for reach-based planning. We're delighted to have work as the sponsor of this special series. They help you become more successful across strategy, media, creative, and digital commerce.
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