AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field
On Strategy Showcase
COMMS Special Series 6 - Karen Nelson Field
Karen Nelson Field: Attention as a metric, in my personal opinion, that's the core of it. It is literally getting to the core of true effectiveness for reach-based planning. We're delighted to have work as the sponsor of this special series. They help you become more successful across strategy, media, creative, and digital commerce.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode