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The SaaSiest Podcast
68. Niclas Ramon Staberg, Operating Advisor, Verdane - The era of Earned Growth is here!
Jan 24, 2023
42:21
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Quick takeaways
- Customer advocacy and referrals are crucial for organic growth and can be achieved by delivering exceptional experiences and value to customers.
- Earned growth rate, which combines net revenue retention with the percentage of new customers influenced by referrals, provides a comprehensive understanding of the impact of customer success on overall growth.
Deep dives
The Power of Customer Advocacy and Referrals
Nick Lazar-Mostalbari, operating advisor at Verdein, discusses the importance of customer advocacy and referrals. He emphasizes the value of turning satisfied customers into advocates who promote your product or service to others. By focusing on delivering exceptional experiences and value to customers, businesses can earn the right to ask for referrals and benefit from the organic growth that comes from customer advocacy.
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Listen to the best highlights from the podcasts you love and dive into the full episode