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68. Niclas Ramon Staberg, Operating Advisor, Verdane - The era of Earned Growth is here!
The SaaSiest Podcast
How to Attract and Create Demand for Your Products and Services
I think it's an interesting reflection, and I think it's a valid one to make as well. Maybe we should also try to separate those and say, this is the number of times that our work with existing customers leads to people actually considering us taking the first step. The more customers that you can build up to become so-called advocates, not only the ones where you ask them to become that, but those who are becoming it organically in dark social. We've got to have to look at these ones a little bit different. It could be something that you see along the way that influences, or it could be a reference call in the very end of the sales process. Yeah
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