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How to Identify and Hire a Champion
"I'm not a big fan of NPS in B2B," says Monge. "You're getting very limited, you know, understanding of your real advocacy because it's not really loud" How do you actually measure that they proactively push for you and talk about the great experience with your products? You get to have to ask them. For example, how many times have you recommended us to someone else in the last X months? That's a much better question than asking if they've done it or not.