How to Use Customer Marketing to Your Advantage

In this episode, we speak with Niclas Ramon Staberg, Operating Advisor, Verdane the specialist growth equity investment firm that partners with tech-enabled and sustainable businesses based out of Europe to help them reach the next stage of international growth.

We talk with Niclas about the new concept of Earned Growth that is gaining momentum in the B2B SaaS space -  here are some of the questions that are addressed in this episode: 

- What is Earned Growth Rate and why does it matter
- What is Customer Referral Value
- How do you activate customers to be referrals
- Which are the key metrics to monitor in this process
- What special needs are put on the organization to be successful with this

These are some of the many topics we address with Niclas, tune in to listen to how the process of Earned Growth is vital for continued and scalable revenue growth.