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68. Niclas Ramon Staberg, Operating Advisor, Verdane - The era of Earned Growth is here!
The SaaSiest Podcast
How to Use Customer Marketing to Your Advantage
Customer marketing is becoming more and more common in SaaS companies. It should be about highlighting your customers in different minds, like their perspective, their stories. Nicholas: To be successful with all of this that we were talking about for the past half hour, it actually comes down to your ICP and what type of customers you initially win.
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