68. Niclas Ramon Staberg, Operating Advisor, Verdane - The era of Earned Growth is here!
The SaaSiest Podcast
The Importance of Earned Growth Rate
Nick Clegg: EGR is a new acronym for earned growth rate. He says it refers to the total effect of your customer success efforts and experience that you deliver. The best customers not only grow by themselves, but do also bring new customers to you in terms of helping you advocate in the different communities, even when you're not even part of it.Clegg: It's super important because we're moving into a super decentralized world where most of the sales and marketing is not necessarily happening only from your companies.
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