The Marketing Millennials 29 - Marketing your Contractor Business with Chris Hunter and Sarah Ghirardo (ServiceTitan)
Jan 12, 2021
Chris Hunter, founder of Hunter Super Techs and Go Time Success Group, and Sarah Ghirardo, Former Director of Marketing for Service Champions Heating and Air Conditioning, discuss effective marketing strategies for the trades industry, the importance of tracking KPIs and marketing metrics, maximizing marketing effectiveness by tracking leads and engaging existing customers, the power of word-of-mouth and referrals in growing a business, and the concept of being a guide in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
Effective Marketing Strategies for the Trades Industry
03:43 • 16min
Importance of Tracking KPIs and Marketing Metrics in the Trades Industry
19:23 • 6min
Maximizing Marketing Effectiveness: Tracking Leads and Engaging Existing Customers
25:00 • 3min
The Power of Word-of-Mouth and Referrals in Growing a Business
28:05 • 14min
Being a Guide, 'It's Go Time', and the Contractor Playbook
42:27 • 5min