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The Marketing Millennials
29 - Marketing your Contractor Business with Chris Hunter and Sarah Ghirardo (ServiceTitan)
Jan 12, 2021
47:19
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Chris Hunter, founder of Hunter Super Techs and Go Time Success Group, and Sarah Ghirardo, Former Director of Marketing for Service Champions Heating and Air Conditioning, discuss effective marketing strategies for the trades industry, the importance of tracking KPIs and marketing metrics, maximizing marketing effectiveness by tracking leads and engaging existing customers, the power of word-of-mouth and referrals in growing a business, and the concept of being a guide in marketing.
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Quick takeaways
- Understanding your target customer is crucial in marketing, as it enables you to create messaging that resonates with them and tailor your marketing strategies effectively.
- Building a strong reputation and delivering exceptional customer experiences can harness the power of word-of-mouth marketing to attract new customers in the trades industry.
Deep dives
Importance of Knowing Your Target Customer
Knowing your target customer is crucial in marketing. Understanding their needs, preferences, and language enables you to create messaging that resonates with them. It also helps you tailor your marketing strategies to reach them effectively. By aligning your core values, culture, and message with your target customers, you can build trust and credibility in your market.
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