29 - Marketing your Contractor Business with Chris Hunter and Sarah Ghirardo (ServiceTitan)
The Marketing Millennials
Maximizing Marketing Effectiveness: Tracking Leads and Engaging Existing Customers
This chapter emphasizes the importance of accurately tracking and measuring the effectiveness of marketing efforts by separating paid spend leads from earned spend leads. It also highlights the need to track leads, ensure ROI, separate digital efforts from branding, and engage with existing customers for maximum data and conversions.
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