This chapter emphasizes the importance of accurately tracking and measuring the effectiveness of marketing efforts by separating paid spend leads from earned spend leads. It also highlights the need to track leads, ensure ROI, separate digital efforts from branding, and engage with existing customers for maximum data and conversions.
Chris Hunter founded Hunter Super Techs and Go Time Success Group. He is now the Director of Customer Relations with ServiceTitan. He is also the co-author of the book, Its Go Time, which gives insights and strategies to help your home service company succeed!
Sarah was formally the Director of Marketing for Service Champions Heating and Air Conditioning and now the Sr. Manager, Marketing Operations for the Product Team at ServiceTitan.
It's Go Time Book: https://www.gotimesuccessgroup.com/product/its-go-time/
ROI Calculator: https://www.servicetitan.com/tools/roi-calculator