The speakers discuss the concept of being a guide rather than a hero in marketing, referencing the book 'Story Brand'. They also explore Chris Hunter's new book 'It's Go Time' and the contractor playbook by ServiceTitan, emphasizing the importance of learning from others and being part of a community.
Chris Hunter founded Hunter Super Techs and Go Time Success Group. He is now the Director of Customer Relations with ServiceTitan. He is also the co-author of the book, Its Go Time, which gives insights and strategies to help your home service company succeed!
Sarah was formally the Director of Marketing for Service Champions Heating and Air Conditioning and now the Sr. Manager, Marketing Operations for the Product Team at ServiceTitan.
It's Go Time Book: https://www.gotimesuccessgroup.com/product/its-go-time/
ROI Calculator: https://www.servicetitan.com/tools/roi-calculator