29 - Marketing your Contractor Business with Chris Hunter and Sarah Ghirardo (ServiceTitan)
The Marketing Millennials
00:00
Being a Guide, 'It's Go Time', and the Contractor Playbook
The speakers discuss the concept of being a guide rather than a hero in marketing, referencing the book 'Story Brand'. They also explore Chris Hunter's new book 'It's Go Time' and the contractor playbook by ServiceTitan, emphasizing the importance of learning from others and being part of a community.
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