Angie Snow and Chris Hunter, Principal Industry Advisors at ServiceTitan, share their expertise in industry trends and data-driven strategies. They dive into the latest Residential Contractor Report, revealing surprising insights about word-of-mouth referrals and emphasizing the value of data for making people-centric decisions. They also discuss the enduring significance of membership programs and how adapting to changes can drive business growth, providing actionable insights for contractors navigating today's challenges.

Chris Hunter, CEO of Koia and author of 'Blackout Punch', shares insights on business risks, resilience, distribution, and marketing strategies. The podcast delves into the entrepreneurial journey, embracing risk and reward, owning the customer in niche markets, and navigating brand growth strategies.

Chris Hunter, founder of Hunter Super Techs and Go Time Success Group, and Sarah Ghirardo, Former Director of Marketing for Service Champions Heating and Air Conditioning, discuss effective marketing strategies for the trades industry, the importance of tracking KPIs and marketing metrics, maximizing marketing effectiveness by tracking leads and engaging existing customers, the power of word-of-mouth and referrals in growing a business, and the concept of being a guide in marketing.