Chris Hunter, CEO of Koia and author of 'Blackout Punch', shares insights on business risks, resilience, distribution, and marketing strategies. The podcast delves into the entrepreneurial journey, embracing risk and reward, owning the customer in niche markets, and navigating brand growth strategies.

Chris Hunter, founder of Hunter Super Techs and Go Time Success Group, and Sarah Ghirardo, Former Director of Marketing for Service Champions Heating and Air Conditioning, discuss effective marketing strategies for the trades industry, the importance of tracking KPIs and marketing metrics, maximizing marketing effectiveness by tracking leads and engaging existing customers, the power of word-of-mouth and referrals in growing a business, and the concept of being a guide in marketing.

Listen to Chris Hunter, who started two different billion-dollar drink brands, discuss the challenges and successes of launching beverage brands, handling FDA rulings, utilizing NetSuite for financial management, managing costs, expanding product offerings, and the decision to write a book for positive impact.