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The Home Service Expert Podcast
How to Scale a Highly Profitable Brand: Innovating and Marketing for Success
May 10, 2024
Chris Hunter, CEO of Koia and author of 'Blackout Punch', shares insights on business risks, resilience, distribution, and marketing strategies. The podcast delves into the entrepreneurial journey, embracing risk and reward, owning the customer in niche markets, and navigating brand growth strategies.
01:14:22
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Quick takeaways
- Being unrealistically optimistic is crucial for entrepreneurs to lead through challenges.
- Facing setbacks emphasizes resilience, adaptability, and learning from mistakes for growth.
Deep dives
Importance of Being Unrealistically Optimistic in Entrepreneurship
Being unrealistically optimistic is crucial for entrepreneurs as it instills the vision needed to lead a company through challenging times. Celebrating small wins, even in moments of adversity, can boost team morale and motivation, driving growth and success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode