Chris Hunter, Principal Industry Advisor at ServiceTitan, and Deanna Kawasaki, Senior Director of Titan Intelligence, dive into the future of the trades in 2025. They tackle the skilled labor shortage and the transformative role of AI in enhancing efficiency. Listeners learn how top-performing shops use technology to thrive during economic challenges. The duo also shares insights on effective leadership and recruitment strategies that leverage AI, emphasizing the importance of fostering a strong company culture.
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insights INSIGHT
Credit Crunch Impacts Trades
Consumers faced a credit crunch in 2024, maxing out credit cards limiting spending power.
Trade businesses offering financing options consistently outperformed in revenue and ticket size.
insights INSIGHT
Labor Shortage Intensifies with Growth
The skilled labor shortage is intensifying due to permanent worker losses and large new investments.
Massive infrastructure projects and economic growth will increase labor demand beyond current supply.
volunteer_activism ADVICE
Start Recruiting Now
Begin recruiting aggressively now to build a bench of technicians before demand surges.
Avoid reactive hiring; prepare your workforce for upcoming growth in work volume.
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In this book, John C. Maxwell distills his 30-plus years of leadership experience into 21 irrefutable laws. Each law is illustrated with real-life examples and stories from Maxwell’s personal experiences and those of other great leaders. The laws cover a wide range of leadership aspects, including influence, intuition, vision, and legacy. The book provides practical advice and actionable steps for implementing each law in everyday leadership situations, making it highly practical and relatable. It also includes self-assessment questions to help readers reflect on their own leadership abilities and identify areas for improvement.
What’s coming for the trades in 2025? In this forward-looking episode, two leaders from ServiceTitan — Chris Hunter, Principal Industry Advisor, and Deanna Kawasaki, Senior Director of Titan Intelligence — break down the major trends shaping the industry and how the trades can not only survive but thrive.
From the intensifying skilled labor shortage to the fast-moving rise of AI, they share insider perspectives on how Titan Intelligence is being embedded across the platform to help businesses scale efficiently, even when hiring slows. You’ll hear what sets top-performing shops apart, why trade-specific AI makes all the difference, and how to future-proof your operations with the right tech, leadership, and strategy.
Join us as we discuss:
[1:08] Two major industry trends to look out for in 2025
[11:45] How AI will streamline office work and empower technicians
[22:55] What you need to grow without being the expert in everything
Check out these resources we mentioned during the podcast:
Mastering ServiceTitan 