Mastering ServiceTitan

ServiceTitan onboarding for exteriors can be complex, but for Andrew Mussio, VP of Marketing and Innovation at WeatherPro Exteriors, it’s also transformative. In this episode, Andrew shares how his experience scaling A1 Garage Door with ServiceTitan shaped his approach to WeatherPro’s digital transition. From replacing paper-based processes to streamlining phones and implementing custom dashboards, Andrew walks through the key milestones and what he’d do differently if starting over. If you're exploring how to implement ServiceTitan in exterior remodeling, roofing, or siding, Andrew offers tactical advice and first-hand insights on maximizing adoption and impact.Join us as we discuss:[5:09] How ServiceTitan’s Phones and Reporting features elevated WeatherPro’s operations[11:37] Why you should map out your team’s workflows before onboarding ServiceTitan[18:13] How Scheduling Pro alleviates the customer form fill headacheCheck out these resources we mentioned during the podcast:Phones ProReportsCustom DashboardsPricebookScheduling ProYou can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Mastering ServiceTitan in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

The Capacity Marketing Engine (CME) from Scorpion takes the guesswork out of demand generation. Instead of dumping money into generic campaigns, businesses can now market smarter, based on team capacity, job profitability, and margin thresholds. In this episode, Will Haddad, VP of Product & Strategy at Scorpion, explains how the engine uses live data from ServiceTitan to help contractors automate their marketing strategy while improving efficiency and ROI. He also breaks down the key differences between Scorpion and Marketing Pro, and what makes the Scorpion platform such a powerful “done-for-you” solution for busy shop owners.Join us as we discuss: [10:50] Pain points Scorpion’s CME addresses for residential service contractors [16:15] Why every business should have a baseline for marketing spend capacity[22:37] How the CME integrates with ServiceTitan’s adjustable and adaptive capacity planningCheck out these resources we mentioned during the podcast:Marketing ProScorpionCapacity Marketing EngineServiceTitan + ScorpionDirect Marketing Services You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Mastering ServiceTitan in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Sena Sadeghi, Senior Manager of Customer Programs at ServiceTitan, returns to the show to share five high-impact Titan Advisor wins to help you drive revenue and improve efficiency without paying a dime extra. Sena covers everything from integrating Second-look Financing to building estimate templates and setting up follow-ups that convert. Along the way, he explains how Titan Advisor scores correlate directly with revenue performance and walks through practical ways to get over 100 points.Join us as we discuss: [1:16] How Second-look Financing can help drive additional revenue[9:42] Getting your techs onboard with estimate and proposal templates[15:31] Pricebook upgrades, recommendations, and replacement opportunity tags Check out these resources we mentioned during the podcast:Second-look financing with TURNSServiceTitan EmberSessionsBlue Collar Nerd: How to Build Estimate & Proposal Templates in ServiceTitanServiceTitan TAD Tune-Up PlaylistYou can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Mastering ServiceTitan in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Is your roofing sales process built for today’s customer? In this episode, we chat with Sue Drummond, Solutions Delivery Manager at ServiceTitan, about how roofing contractors can modernize their sales workflows and close more deals with less effort. Sue shares how to move from manual measurements and paper quotes to streamlined, tech-powered estimates that impress customers. From real-time supplier pricing to customizable proposals sent before you leave the home, this episode is packed with insights to help roofing contractors save time, boost accuracy, and sell with confidence.Join us as we discuss: [3:51] The modern roofing customer’s expectations and urgency[13:38] How to create a polished proposal before you leave the kitchen table[21:22] ServiceTitan onboarding advice: start simple, sell fasterCheck out these resources we mentioned during the podcast:Book a Demo with ServiceTitanPricebook ProMarketing ProYou can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Mastering ServiceTitan in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Michael Katz, the owner of Trio Heating & Air, shares his journey from a $5M to a $15M operation. He openly discusses the personal sacrifices and mindset shifts needed for growth. The conversation touches on the challenges of balancing expansion with maintaining a lean operation and the need for leaders to evolve with their businesses. Michael reveals his 'bucket strategy' for targeting customers and emphasizes the importance of using automation tools for better customer engagement and higher profitability.

Michael Katz, Owner of Trio Heating & Air, joins us once again to share how he scaled his business to $5 million and beyond by implementing smart KPIs, creating role-specific incentives, and fostering a culture built on transparency and quality. Michael breaks down how he aligns teams – from CSRs to installers – with clear expectations, daily accountability, and thoughtful rewards that prioritize both speed and quality. If you're ready to tighten your processes and drive sustainable growth, this episode offers actionable insights and a proven playbook for success.Join us as we discuss: [1:13] Call center KPIs, answering speed, conversion rate, and spiffs[15:04] Service technician KPIs, memberships, presenting options, and repair vs. replace[21:10] Installer KPIs, revenue, speed vs. quality, and incentive structures[25:37] Why giving away the playbook helps the entire industry growCheck out these resources we mentioned during the podcast:ChatGPTYou can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Mastering ServiceTitan in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Michael Katz, co-owner of Trio Heating & Air, transformed his business from $300K to nearly $10 million in just two years. He discusses the crucial role of focus and choosing a specific niche. Katz emphasizes the power of consistent customer reviews and shares why foundational systems are vital for growth. He also highlights essential ServiceTitan features that can propel service-based businesses past the million-dollar mark. Tune in for insights on avoiding common pitfalls and the importance of effective marketing strategies.

Channing Morrison, a Residential HVAC Project Manager at Barron HVAC, Plumbing, Electrical & Solar, shares his expertise on managing complex multi-trade jobs using ServiceTitan Projects. He discusses how this tool streamlines communication and keeps installations on track, making it easier to coordinate various trades. Channing highlights innovative features like project templates and Gantt charts that enhance workflow and speed up project completion. Tune in to hear how these advancements are transforming the industry and improving customer satisfaction!

Sales Pro adoption doesn’t have to be a battle. Just ask Rebekah Hatcher, Operations Manager at Aire Serv of Aggieland in College Station, Texas. In this episode, Rebekah shares how her team went from resistance to full buy-in on Sales Pro by emphasizing coaching over surveillance. She explains how Sales Pro lets them scale technician development without overloading the service manager and reveals how even the loudest skeptics turned into Sales Pro champions. You’ll hear how her team uses call recordings for coaching, what they learned from implementing FleetPro first, and how to frame new tools as opportunities, not punishments.Join us as we discuss: [4:49] How Sales Pro helps techs overcome customer objections[8:36] Getting buy-in from your team when adopting Sales Pro[15:11] Balancing the wins with coaching opportunities and early challenges[26:08] Aire Serv’s “10 step” process for addressing relevant issues using Sales ProCheck out these resources we mentioned during the podcast:Sales ProYou can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Mastering ServiceTitan in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Keeping your ServiceTitan data clean is the foundation of efficient business operations, yet many contractors unknowingly sabotage their success with poor data management.Pam Duffy, Founder and COO of Powerhouse Consulting Group, joins us to talk about the critical role of clean data in reporting, workflows, and business efficiency. Pam shares real-world horror stories of contractors losing millions due to bad data practices and provides actionable strategies for ensuring ServiceTitan remains a reliable source of truth.Learn how to set up your account properly from the start, prevent duplicate jobs, and maintain long-term data accuracy.Join us as we discuss: [1:06] How poor data management in ServiceTitan can cost your business[10:28] Maintaining clean data when implementing new processes into your workflow[24:16] First steps you should take to clean up your ServiceTitan dataYou can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here.Know a business that could use a bit of muscle from ServiceTitan? Refer them here!Listening on a desktop & can’t see the links? Just search for Mastering ServiceTitan in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.