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29 - Marketing your Contractor Business with Chris Hunter and Sarah Ghirardo (ServiceTitan)
The Marketing Millennials
The Power of Word-of-Mouth and Referrals in Growing a Business
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This chapter emphasizes the importance of word-of-mouth and referrals in growing a business, highlighting the role of existing customers and community building in generating referrals. It also discusses the impact of branding, direct response strategies, and online reviews in creating a good reputation for a contractor business.
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