This chapter discusses the importance of marketing in the trades industry and how to effectively market to homeowners. The speakers share their personal experiences and insights on starting and growing a business, generating leads, understanding the target market, and the importance of culture and leadership in marketing.
Chris Hunter founded Hunter Super Techs and Go Time Success Group. He is now the Director of Customer Relations with ServiceTitan. He is also the co-author of the book, Its Go Time, which gives insights and strategies to help your home service company succeed!
Sarah was formally the Director of Marketing for Service Champions Heating and Air Conditioning and now the Sr. Manager, Marketing Operations for the Product Team at ServiceTitan.
It's Go Time Book: https://www.gotimesuccessgroup.com/product/its-go-time/
ROI Calculator: https://www.servicetitan.com/tools/roi-calculator