Sarah Ghirardo

Chris Hunter, founder of Hunter Super Techs and Go Time Success Group, and Sarah Ghirardo, Former Director of Marketing for Service Champions Heating and Air Conditioning, discuss effective marketing strategies for the trades industry, the importance of tracking KPIs and marketing metrics, maximizing marketing effectiveness by tracking leads and engaging existing customers, the power of word-of-mouth and referrals in growing a business, and the concept of being a guide in marketing.