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6min chapter
29 - Marketing your Contractor Business with Chris Hunter and Sarah Ghirardo (ServiceTitan)
The Marketing Millennials
Importance of Tracking KPIs and Marketing Metrics in the Trades Industry
Discussion on the importance of tracking KPIs in the trades industry, including metrics such as new customers, marketing expense to revenue, and call capture rate. Advice is given to business owners on data expectations and the importance of transparency in decision-making.
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