

How Apple Built Stories For Their Products & Won Our Hearts | James Vincent (Apple, Airbnb, FNDR)
Aug 8, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 2min
How to Amplify Your Founders
01:34 • 3min
The Importance of Familiarity in a New World
04:08 • 4min
How to Be the Alchemist Around a Founder
08:02 • 4min
How to Get From Good to Good to Great
11:51 • 2min
How to Interact With Steve Jobs
14:17 • 2min
How Apple Iterate Processes to Come Up With Good Stories
16:18 • 4min
The Relationship Between Ideas and the One That Comes After
20:47 • 6min
The Importance of Storytelling in Product Marketing
26:46 • 2min
How to Lean Back and Joy With iPad
28:25 • 2min
The First iPod for YouTube
29:58 • 5min
How to Work Differently at Apple Knowing What You Know
34:35 • 3min
The Power of Resilience
37:45 • 3min
Airbnb: A Community Driven Super Brand
41:02 • 4min
The Impact of Design on Product Analytics
44:42 • 2min