How Apple Built Stories For Their Products & Won Our Hearts | James Vincent (Apple, Airbnb, FNDR)
The Seed Stage - formerly "the June Podcast"
How to Lean Back and Joy With iPad
Apple is known for using tricks to help people understand its products. One famous trick was pushing up the screen of a Magbook Pro in Apple stores. Steve Jobs once used an envelope to show how thin his Mac Book Air was, and no one knew anything about it until he pulled it out on stage.
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