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How Apple Built Stories For Their Products & Won Our Hearts | James Vincent (Apple, Airbnb, FNDR)
The Seed Stage - formerly "the June Podcast"
How Apple Iterate Processes to Come Up With Good Stories
James Murdoch: How iterative is the process to come up with good stories and so on? It's never something I see in product companies, you know, they come up with products. But clearly what you just said is that it could take months to build a keynote. Like was it a process which wasn't developed in parallel to product development? Did you interface with the product teams? like how did you drive this Iterative process basically?
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