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How Apple Built Stories For Their Products & Won Our Hearts | James Vincent (Apple, Airbnb, FNDR)
The Seed Stage - formerly "the June Podcast"
Airbnb: A Community Driven Super Brand
Airbnb is the world's largest community driven super brand created mostly by hosts who are just you and me that haven't have a spare room or, you know, or a place. The reviews on there can sometimes get to that space and social media suffers many times. And so if you design thoughtfully and intentionally, you can get humans to interact with each other well.
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