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How Apple Built Stories For Their Products & Won Our Hearts | James Vincent (Apple, Airbnb, FNDR)
The Seed Stage - formerly "the June Podcast"
The Importance of Storytelling in Product Marketing
I think Apple is the sort of the best product company the world's ever seen in that it's that's the real focus. And then that marketing is in service at the product. I actually like the deep connection between the regular usage and how they design with intention. The products arrives and the storytelling has to like, because it's already a story.
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