How Apple Built Stories For Their Products & Won Our Hearts | James Vincent (Apple, Airbnb, FNDR)
The Seed Stage - formerly "the June Podcast"
00:00
How to Work Differently at Apple Knowing What You Know
The Silhouette's campaign was just really raw and really memorable. It changed what Apple, the brand, was all about. I think some of my youth and maybe naivety helped in some ways in that situation. There were some things we had to teach people but one of them wasn't like, how do I use a device in my pocket to do things? And then just make the brand cultural.
Transcript
Play full episode
