How Apple Built Stories For Their Products & Won Our Hearts | James Vincent (Apple, Airbnb, FNDR)
The Seed Stage - formerly "the June Podcast"
00:00
The Relationship Between Ideas and the One That Comes After
The first rule is keep it small, keep it people that know what a good idea is. I think the idea has to live up to the product or service experience. And real friends is an idea because friendship was a thing touted by other social media platforms who will be named and remain nameless. We have to use Apple, they love real friends for Snapchat.
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