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How Apple Built Stories For Their Products & Won Our Hearts | James Vincent (Apple, Airbnb, FNDR)
The Seed Stage - formerly "the June Podcast"
How to Be the Alchemist Around a Founder
Apple CEO Tim Cook: Story comes before strategy. He says his job was to bring stimulus to all the genius out of Apple founder Steve Jobs. "I'm a oralist, I say something, we say something, and then he goes back and gets better and better initiative"
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