How Apple Built Stories For Their Products & Won Our Hearts | James Vincent (Apple, Airbnb, FNDR)
The Seed Stage - formerly "the June Podcast"
00:00
How to Amplify Your Founders
During your time at Apple, you worked on the launch of amazing products. Since then, you've created your own structure. I couldn't find a name how to define it; I could eat the next generation agency. We do this sort of narrative therapy approach and pulling the genius out of great founders that want to change the world. And our job is to find the familiar way for people to understand that way of looking at the world.
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