Product Market Fit Ep18: Mastering Product Launches; w/ Derek Osgood, Founder & CEO, Ignition — Product Market Fit
Mar 22, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 2min
Ignition - A Go-to-Market Operations Platform
02:09 • 3min
Product Development Platform - What to Build and What to Integrate?
05:24 • 3min
Are You a Startup Founder or an Early Stage Founder?
08:26 • 2min
Launching Out of Beta - What Did You Do for Your Launch?
10:40 • 4min
Product Launches vs Continuous Releases
14:23 • 3min
Launch Process Mistakes That Startups Make During Launches
17:29 • 2min
Product Launches and Internal Comms
19:46 • 4min
How to Measure the Success of a Product Launch?
23:31 • 4min
How Do You Measure Brand Awareness?
27:03 • 2min
How Did Snapchat Launch a Snap Spectacle?
29:00 • 2min
Apple Is a Software Company and Is Apple a Startup?
30:40 • 3min
Product Marketing Alliances - How Do You Plan on Maximizing Content?
33:26 • 3min
Is AI Changing the Content Marketing Landscape?
35:59 • 2min
Using AI Copywriting to Generate a Message Guide for Salespeople
37:51 • 2min
What's the Grand Vision for the Company?
39:45 • 2min
Product Marketing Is Not a Specific Discipline
41:34 • 2min
Is There a Better Way to Get Started With Your Startup?
43:08 • 2min