Ep18: Mastering Product Launches; w/ Derek Osgood, Founder & CEO, Ignition — Product Market Fit
Product Market Fit
Product Marketing Alliances - How Do You Plan on Maximizing Content?
Yeah the coordination piece I think is critical as you mentioned so let's shift gears a little bit and talk about growth what other tactics or channels have you employed to grow a ignition. Yeah so we've been pretty light on the amount of like marketing effort that we've done most of it has come from these couple of launches partly because that's a branding reinforcement for us but we also do a little bit of outbound email too. Beyond that it's a lot of community posting you know we've gone and been fairly active in product marketing alliances community since day one. We plan on that being a pretty important channel for us over the coming months and years.
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