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Ep18: Mastering Product Launches; w/ Derek Osgood, Founder & CEO, Ignition — Product Market Fit

Product Market Fit

CHAPTER

Launching Out of Beta - What Did You Do for Your Launch?

The real thing that makes launches successful isn't what did you do. It's not where did you go promote yourself what budget did you spend like any of that stuff. We probably spent a lot more time on building out assets that supported that launch than a lot of startups do. A lot of that was just kind of hand-in-hand combat like direct posting and community channels making sure that we were everywhere across social media.

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