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Product Market Fit

Latest episodes

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Mar 22, 2024 • 57min

Ep63: Apple VisionPro & the Future of Consumer Social — Product Market Fit podcast (startups | AI | technology | growth)

The podcast discusses the future of consumer social media with insights on Gen Z behavior. They explore monetizing social media, Apple's VisionPro impact on interactions, AI in society, and a millionaire teen developer's journey. They also emphasize valuing different perspectives and time management.
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Feb 28, 2024 • 49min

Ep62: AI for Lawyers; Acquired for $650M — Product Market Fit podcast (startups | AI | technology | growth)

Discover the incredible journey of Casetext from inception to a $650 million acquisition, driven by innovative AI solutions. Explore the evolving role of AI in reshaping legal services and the importance of enjoying the entrepreneurial process. Gain insights into minimizing inaccuracies in language models and unwind with favorite book and podcast recommendations.
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Feb 8, 2024 • 44min

Ep61: FinTech, B2B2C, and leading through turbulent times — Market Fit podcast (startups | technology | growth)

Laurel Taylor, CEO of Candidly, shares insights on revolutionizing student debt solutions, importance of company culture, AI integration, and empathy in business. They discuss the challenges of fundraising for a 'triple bottom line' business and early hurdles for a fintech startup. The speakers also delve into navigating policy measures, selling to mid-market enterprises, attracting exceptional talent, and the significance of core values.
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Feb 2, 2024 • 48min

Ep60: Is D2C dead? Plus offshoring, leadership, and more — Market Fit podcast (startups | technology | growth)

Entrepreneurial powerhouse, Yoni Kozminski, shares his expertise on building and growing successful e-commerce brands. Topics include scaling e-commerce brands, venture capital investment, building brand and customer relationships, future trends in digital marketing and AI, and omnichannel strategies for e-commerce growth.
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Jan 28, 2024 • 22min

Preview: Midstage Startup Momentum podcast — w/ Mosheh Poltorak: Product Market Fit As a Journey, Not a Destination

I recently had the pleasure of being interviewed by Roland Sibelink on the Midstage Startup Momentum podcast. I was glad to turn the mic around and answer questions such as: What does product-market fit actually look like for startups? Why product-market-fit is an ongoing journey rather than a destination. How product-market fit is different for B2B and B2C. Why product marketing is a critical part of early startup success. The importance of founders understanding their organic growth. The ideal timeline and situation for startups to work with a fractional CMO. Checkout the Midstage Startup Momentum podcast here: Spotify | Apple Connect with Roland at: www.midstage.org
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Jan 24, 2024 • 1h

EP59: AI Regulation, European Tech, and PLG — Product Market Fit podcast (startups | tech | growth)

In this episode of Product Market Fit, guest Raphael Allstadt and other founders discuss AI regulation, European tech, and product-led growth (PLG). They debate the pros and cons of different approaches to AI regulation and explore the impact of the Figma acquisition by Adobe. The speakers also touch on the power of regulators in small markets, nuances of European regulations, and the challenges of monetization in PLG. They share advice for startup founders and discuss the power of doing the opposite to achieve growth.
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Jan 3, 2024 • 46min

Ep58: e/acc, the Gundo, and turning deserts into forests — Product Market Fit podcast (startups | technology | growth)

A young founder aims to use cloud-seeding tech to transform the American West. Discussion on e/acc and the Gundo. Exploring optimism, hard tech solutions, and turning deserts into forests. Further reading on AI and Altman. Sponsorship by Grwth.co for startup support. Contact Mosheh for more info.
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Dec 28, 2023 • 40min

Ep 57: Annual Review and Planning for 2024 — Product Market Fit podcast (startups | tech | leadership)

I have a very topical episode for you today all about annual review and planning. My guest today is Jason Shen, three-time founder, turned executive coach and resilience expert. Jason has a wonderful video on YouTube that walks you through a reflection and planning exercise perfect for this time of year. Jason and I discuss the framework and provide relevant context for founders and entrepreneurs. Jason and I also talk about resilience, pivots, and zombie startups, topics from his recently published book, The Path to Pivot.  I couldn’t think of a more fitting and practical way to close out the year and I hope you find it useful. I highly recommend you complete that exercise once you’re done listening to this episode here: https://www.youtube.com/watch?v=gumFl3nYF4U Chapters: (02:05) Setting the Guinness World Record (twice) (03:34) Annual review and planning framework (04:59) "Looking back" — moments; achievements; lessons (10:47) "The check-in" — life audit; start, stop, and continue; write a letter to future you (14:43) "Charting ahead" — the long list; shortlist; systems (17:28) Common mistakes when doing an annual review (19:03) Discussion about resilience (22:59) When to pivot your startup (28:54) Zombie startups and ZIRP (34:26) Lightning round (38:03) Conclusion Guest Contact Info: Jason's LinkedIn: linkedin.com/in/jasonshen Company & newsletter: jasonshen.com Get the book: jasonshen.gumroad.com/l/path-to-pivot-beta Sponsor: This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to ⁠⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠⁠. Get in touch with Mosheh: ⁠⁠⁠linkedin.com/in/moshehp⁠ ⁠twitter.com/Moshehp⁠⁠⁠⁠⁠ hello@pmfpod.com ⁠pmfpod.com
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Dec 13, 2023 • 58min

Replay: "Obviously Awesome," Product Positioning w/ April Dunford — Product Market Fit podcast

Join me as I speak with April Dunford, the world's foremost expert in positioning for technology companies and the author of Obviously Awesome. Together, we explore the fascinating world of positioning and answer key questions like: What's the relationship between positioning, messaging, and go-to-market strategies? How does it tie into product market fit? And why should you prioritize it before lead generation? We also discuss signals of weak positioning, successful repositioning stories, and tips for early-stage founders. Tune in to learn about the three styles of positioning and way more. Chapters:  (00:00) Intro (02:23) Defining positioning and its relationship with messaging and go-to-market strategies (03:29) The relationship between positioning and product market fit (06:36) April’s unconventional path to becoming a positioning expert (10:49) Prioritizing positioning before lead generation (13:32) Signals to watch out for weak positioning (19:47) Repositioning success stories (24:49) Starting with your best customers for great positioning (28:07) Customer discovery and interview tips (35:42) Positioning for early-stage founders (39:46) Positioning for multiple segments of products (43:56) The three styles of positioning (50:54) What comes after positioning: crafting the sales pitch (53:43) Lightning round Guest Contact Info: ⁠⁠https://www.linkedin.com/in/aprildunford/⁠⁠ ⁠⁠https://www.aprildunford.com/⁠⁠ Sponsor: This podcast is brought to you by ⁠⁠⁠grwth.co⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to ⁠⁠⁠grwth.co⁠⁠⁠. Get in touch with Mosheh: ⁠⁠⁠linkedin.com/in/moshehp⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠twitter.com/MoshehP⁠⁠ ⁠⁠⁠⁠⁠⁠hello@pmfpod.com ⁠⁠⁠⁠www.pmfpod.com⁠
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Dec 6, 2023 • 51min

Ep 56: Raised $900M after 1st startup sold for $100M (aka Problem Hunting) — Product Market Fit podcast (startups | tech | AI | growth)

My guest today is Brian Long, Co-founder of Attentive, the mobile messaging platform that has raised almost $900M and powers the vast majority of ecommerce companies. Brian previously co-founded TapCommerce which sold to Twitter for $100M; and he recently published, Problem Hunting: The Tech Startup Textbook.  I absolutely loved my conversation with Brian as he shared his perspective on product market fit, how they found it at Attentive, and lessons learned across both companies. We dive into trends in ecommerce and mobile commerce; and get really tactical about early-stage B2B sales and growth tactics. !! Also make sure to stay to the end, for my new 'Founder Notes' segment where I’ll provide the latest updates and learnings from my startup journey.  Chapters: (01:55) Brian's definition of Product Market Fit (06:53) Hiring inside-sales early (11:16) Early-stage growth tactics (20:18) Thinking about competition (22:42) Leveraging generative AI (23:37) The future of ecommerce (30:05) Why sell TapCommerce so early? (33:49) Venture capital vs. bootstrapping (38:27) Mistakes made along the way (42:06) Lightning round (48:20) NEW SEGMENT: 'Founder Notes' Guest Contact Info: Brian: twitter.com/BrianCLong⁠ Company: attentive.com Get the book: a.co/d/cLgGYbV Sponsor: This podcast is brought to you by ⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to ⁠⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠⁠. Get in touch with Mosheh: ⁠⁠linkedin.com/in/moshehp twitter.com/Moshehp⁠⁠⁠⁠ hello@pmfpod.com pmfpod.com

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