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Ep18: Mastering Product Launches; w/ Derek Osgood, Founder & CEO, Ignition — Product Market Fit
Product Market Fit
How Did Snapchat Launch a Snap Spectacle?
Snapchat did some very creative work on the tactical front to get a lot of like organic or medium buzz going so they basically did these drops kind of back before drops were a thing. They basically physically dropped snap spectacle kiosks all over l.a. and a couple other major markets with limited number of snap spectacles available for people who came and got them first. It was just a pretty unique thing that not a lot of other companies had done at that point and it got them a ton of earned media.
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