2min chapter

Product Market Fit cover image

Ep18: Mastering Product Launches; w/ Derek Osgood, Founder & CEO, Ignition — Product Market Fit

Product Market Fit

CHAPTER

Product Marketing Is Not a Specific Discipline

product marketing is functionally the process of commercialization it's like how do you figure out how to take a new thing position it message and then optimize its growth over time that encompasses a whole lot of stuff. I really deeply value rate of change and pace of learning and I think that just exists at a much higher level when you're outside of larger orgs where you're a bit more of a cog there's more terrible advice at a personal level more so than terrible advice in aggregate because everybody's different there and what they're up.

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