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Ep18: Mastering Product Launches; w/ Derek Osgood, Founder & CEO, Ignition — Product Market Fit
Product Market Fit
Launch Process Mistakes That Startups Make During Launches
A lot of companies don't treat launches as an important process for themselves. They're allocating too much time to the little stuff that doesn't matter and not enough time to the big stuff that really does drive a needle. Companies also don't have enough rigor around internal cops around the launch process so one or two people will be driving the launch and then it'll just start showing up in demos, he says.
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