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Ep18: Mastering Product Launches; w/ Derek Osgood, Founder & CEO, Ignition — Product Market Fit
Product Market Fit
How Do You Measure Brand Awareness?
Rahul: If you don't have any sort of staying power if you're not solving that core need for me as your ideal customer profile then it's really hard to build a business about around that. i'll add to that just a specific tactic around measuring brand awareness and using google search terms so people searching for your brand. I think shawnell is kind of popularized a pretty good framework for doing post-launch kind of surveys to your customer base.
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