The Yzzi Research Podcast

A Deep Dive Into Jobs to be Done (ft. Sara Duke)

Feb 27, 2023

44:07

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Highlights

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Episode notes

How Do You Assess a Solution Strategy?

02:44

What's a Good Sample Size?

01:34

JTBD - What's the Difference Between User Stories and Personas?

03:04

Introduction

4min

The Best Time to Use JTBD in the Product Development Lifecycle?

2min

Discovering Push, Pool Habits and Anxiety of Customers, Former Customers and Prospective Customers

2min

What's a Good Sample Size?

2min

What Is the Job?

2min

JTBD - What's the Difference Between User Stories and Personas?

3min

What Is JTBD?

3min

JTBD - What Is the Desired Outcome?

2min

JTBT Story - How to Write a Job Statement

3min

10.

The ASI Research Podcast Is Made Possible by Condens

3min

11.

What Stakeholders Do You Invite to Story Sprints?

2min

12.

The Four Ways to Prioritize Job Stories

5min

13.

Prioritize Your Job Stories Using the Opportunity Score Survey

2min

14.

What Is an Outcome Statement?

2min

15.

What Is a Solution Strategy?

2min

16.

JTBD Story and Solution Strategy

2min

17.

How Do You Assess a Solution Strategy?

3min

18.

JTBD - What Advice Do You Have for Researchers Who Want to Do a JTBT Study?

3min

Sara Duke is a UX researcher and strategist who has worked at companies including Microsoft and Facebook. In this episode, Sara discusses the jobs to be done framework. Visit https://www.yzziresearch.com/podcast for show notes.

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