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3min chapter
A Deep Dive Into Jobs to be Done (ft. Sara Duke)
The Yzzi Research Podcast
JTBD - What's the Difference Between User Stories and Personas?
Each job to be done has a context, right? And what is the context made of? So, the context is made of a situation, motivation, and the desired outcome. I wouldn't completely throw personas out the window. It's possible to bring the two together, but they are two separate processes.
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