The Yzzi Research Podcast cover image

A Deep Dive Into Jobs to be Done (ft. Sara Duke)

The Yzzi Research Podcast

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JTBD - What's the Difference Between User Stories and Personas?

Each job to be done has a context, right? And what is the context made of? So, the context is made of a situation, motivation, and the desired outcome. I wouldn't completely throw personas out the window. It's possible to bring the two together, but they are two separate processes.

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