3min chapter

The Yzzi Research Podcast cover image

A Deep Dive Into Jobs to be Done (ft. Sara Duke)

The Yzzi Research Podcast

CHAPTER

JTBT Story - How to Write a Job Statement

At this point, the researcher may already be thinking of solutions. It's best to further gather all data and then synthesize through affinity mapping or thematic coding before coming up with solutions. Job stories really make you think about the motivation and the context. You just really wanna focus on this statement which provides situation, motivation, expected outcome and then the emotional and social dimensions and not expected outcome.

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