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3min chapter
A Deep Dive Into Jobs to be Done (ft. Sara Duke)
The Yzzi Research Podcast
What Is JTBD?
JTBD is an acronym for jobs to be done. A job may be having a digital keyless lock for their front door or reduce the chance, but ultimately that is the solution. The emotional dimension of JTBD is wanting to increase a sense of safety and security. It's also about socially I want to let my invited guests in as they desire.
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